AI Insights · Timothy · April 2023
Top 5 Beauty Retail Apps on iOS in the UK: Q1 2023 Performance
An overview of the performance of the top 5 beauty retail apps on the iOS platform in the UK during Q1 2023, including downloads, active users, and revenue trends.
In Q1 2023, the top 5 beauty retail apps on the iOS platform in the United Kingdom showed varied performance in terms of downloads and active users. Below is a detailed analysis of each app's performance.
Feelunique: Limitless Beauty had a fluctuating trend in weekly downloads, starting at around 20.2K in late December and peaking at approximately 31.2K in the first week of January. Downloads then saw a decline, reaching a low of 6.2K by the end of January but gradually recovered to 13.4K by mid-March. Weekly active users for the app remained relatively stable, starting at 45.7K and peaking at 56.8K towards the end of the quarter.
Superdrug - Beauty and Health experienced consistent weekly downloads throughout Q1, with figures ranging between 9.7K and 12K. The highest downloads were seen in the final week of March at 12K. Active users showed a slight increase from 37.4K to 36.8K over the quarter, maintaining a steady user base.
LOOKFANTASTIC: Beauty & Makeup saw a significant rise in weekly downloads, starting at 8K in late December and reaching a peak of 13.3K by the end of March. Active user numbers also increased, beginning at 41.9K and rising to 49.3K by the end of the quarter.
BEAUTY BAY demonstrated a stable download rate, with weekly downloads fluctuating between 3.1K and 5.1K. Active users for the app remained steady, starting at 30.5K and ending the quarter at 26.7K.
Lastly, Cult Beauty: Beauty & Makeup had a more varied performance in terms of downloads, with numbers ranging from 1.8K to 5.3K. The app saw an increase in active users from 14.9K at the beginning of the quarter to 18.5K by the end.
These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.
